The company logo that I have chosen is the GEM logo. The company is a new product line of drinks for women. My mom has been a part of the creation of the product with her best friends. GEM has launched with its signature drink GEM Keep it cool, designed in mind for women with menopause in need of hot flash and night sweat relief. There are four other drinks for mental acuity, stress relief, bone strength and anti-aging.
As a picture the logo is very simple making it obvious as to what it is. The picture is a winking eye and red lips of a woman in a circular form. It gives off the attitude of a feminine diva. The slogan underneath, “for womankind” lets every woman know that it was created and produced in mind of her and only her. The colors of the image give off cool and relaxed feelings, the exact feeling they hope their product gives the consumer.
As a symbol, the image represents the company as a whole and every message and hope they want to give their consumers. It’s a symbol of understanding, as if the company wants women to know they are on their side and no one is alone in the ups and downs of life. A symbol of relief and hope for a change. Overall the symbol represents womankind and that we are all in it together, not exactly the company and everything within it. As a sign, it catches consumers eye to remind them that it is there at there need and can bring change to ones life if they allow it. A sign to know where they can get more information or product. A sign that it exists. Most importantly It is a symbol of everything the product entails and new doors to be opened for suffering women.
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