How are visuals and multimedia rhetorical? Explain
I believe visuals and multimedia are rhetorical in modern day society simply because “for us, rhetoric is the human use of symbols to communicate.” Visuals and multimedia sources are mostly all made up of different types of symbols that trigger certain thoughts or emotions for everyone. The processes of our human brains visualizing different symbols and perceiving them are all rhetorical. When I see a symbol on a computer screen, maybe a company logo, I perceive it as something that represents a product or viewpoint and all of the information is represents, and what experience I have had with it in the past. “Rhetoric is the term that captures all of these processes.” Our reality is created by our own interpretation of symbols, and symbols are everything that is visual and multimedia sources are mostly composed of visuals. When we have an experience with a symbol and it generates certain emotions we will always remember is in that sense which all together is rhetoric. Yet everyone’s views of different symbols are different, no two people experience the exact same experience. “Humans construct the world in which they live through their symbolic choices.”
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